Second Life

FARFETCH SECOND LIFE PRIVACY POLICY (“PRIVACY POLICY”)

LAST UPDATED: 6TH MARCH 2019


  1. We are the Farfetch Group (“we”, “us”, “our”), and we are committed to protecting your privacy.

    Farfetch UK Limited is the controller and responsible for your personal data, a company registered in England and Wales (Company No. 06400760), with its registered office located at The Bower, 4th Floor, 211 Old Street, London EC1V 9NR, United Kingdom. Farfetch UK Limited’s ICO registration number is Z3100721 (the ICO is the UK’s data protection regulator).

    If you have any questions, the Farfetch Data Protection Office can be contacted at privacy@farfetch.com.


  2. This Privacy Policy sets out the information that we collect, the reasons for which we collect that information, and how we may use and share that information for the Farfetch Second Life Program (“Farfetch Second Life”).


  3. When you interact with us, whether by using our Website, or communicating with us, we can collect the following information about you for the following purposes:

    1. To decide to make an offer of purchase of the items back from you: we collect your name; email; phone number and address. The legal basis is the performance of a contract with you.

    2. To provide you with customer support on Farfetch Second Life: we collect your name; email; phone number, address and your contact history with us. The legal basis is the performance of a contract with you.

    3. To send you Farfetch Second Life newsletters: we collect your name and email address. The Legal basis is your consent.

    4. To analyse Farfetch Second Life’s usage and participation in the program: we collect Cookie and device identifiers, like the IP address. The legal basis is Legitimate Interests of Farfetch to understand the audience of the users of the website and the effectiveness of Farfetch Second Life.

    5. To carry on research, analysis, enquiries and surveys on Farfetch Second Life’s usage and participation in the program: we collect your name; address and email. The legal basis is our legitimate interests in running the business and improve the program and your experience.


  4. We share your information with Upteam, which we use to run Farfetch Second Life, which is based in the Philippines. For more information on the role of Upteam, please check the terms and conditions https://secondlife.farfetch.com/terms

    We can also share your personal information with the carriers that will collect your items.

    We also share your information with our IT/technology providers to support, maintain and provide our technology and IT infrastructure that we use to store the information you give us in a secure environment. We permit these companies to use your personal information only to the extent necessary to provide us with their services and products; we do not allow these third parties to disclose or use your information for any other purposes.

    We also may share your information with our group companies in order to provide you with Farfetch Second Life: Farfetch UK Limited is part of a larger family of companies in different parts of the world. Our group of companies, which means our subsidiaries, our ultimate holding company, and that company’s subsidiaries as defined in section 1159 of the UK Companies Act 2006. For more information on these, please check farfetch.com privacy policy https://www.farfetch.com/uk/privacy-policy.


  5. In order to grant your participation in Farfetch Second Life, in accordance with the purposes set out above, we may transfer and store the personal data that we collect from you to a destination outside of the European Economic Area (“EEA”). When doing so, we rely on the Commission’s model contracts for the transfer of personal data to third countries (i.e. the standard contractual clauses) pursuant to Decision 2010/87/EU;


  6. This Website uses cookies. Cookies are small files that are stored on your browser to let you enjoy all the website features and also to let Farfetch know how often you visit the website the country from which you access the website and how long you stay on the same. All the information processed in this regard is treated in an aggregated way and for statistical purposes only.

    You can withdraw your consent to these cookies at any time through the following options:

    • Google Analytics cookies across all websites, please visit Google Analytics Opt-out Browser Add-on;

    • For any other type of cookies, please refer to the help and support area on your Internet browser for instructions on how to locate the file or directory that stores cookies.

    Information on deleting or controlling cookies is available at www.AboutCookies.org. Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our Website.

    We reserve the right to amend this provision on the use of cookies at any time in order to adapt it to legislative or regulatory changes or instructions on this matter dictated by any Regulatory Body or due to changes in the applicable law.


  7. We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

    We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


  8. We will retain the information you give us for the time needed until the purchase of your item is completed, without prejudice of keeping it for a longer period in order to comply with any legal requirements applicable to us.

    For the purposes of send our newsletter, we will retain your data until you no longer wish to receive the newsletter, by unsubscribing.


  9. You have certain rights in relation to the personal data we hold about you, which we detail below. Some of these only apply in certain circumstances as set out in more detail below. We also set out how to exercise those rights. Please note that we will require you to verify your identity before responding to any requests to exercise your rights. We must respond to a request by you to exercise those rights without undue delay and at least within one month (although this may be extended by a further two months in certain circumstances). To exercise any of your rights, please contact privacy@farfetch,.com.

    Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

    Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

    Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

    Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

    Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

    Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

    Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.


  10. If you have any questions or concerns about this Privacy Policy, please contact us by:

    • emailing us at privacy@farfetch.com; or

    • by writing to The Data Protection Officer, at The Bower, 4th Floor, 211 Old Street, London EC1V 9NR.

    This is without prejudice to your right to launch a claim with the Information Commissioner’s Office or the data protection supervisory authority in the EU country in which you live or work where you think we have infringed data protection laws.


  11. This Privacy Policy was last updated in 07th March 2019. Any changes we may make to this Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back regularly to keep informed of updates or changes to this Privacy Policy.

    For further information on how Farfetch uses your data, please refer to farfetch.com privacy policy. https://www.farfetch.com/uk/privacy-policy